Messe Düsseldorf, the world’s largest organizer of trade events for the wire and cable industry, announced a new investment that will see it be active in Turkey as well as an offer for 2024 wire Düsseldorf exhibitors.

A press release said that on May 24-27, 2023, Messe Düsseldorf will hold two new trade fairs—wire Eurasia and Tube Eurasia—for the first time in Istanbul. They will initially be run as an investment business venture during two Turkish trade fairs: Wire Tech Istanbul and Tube + Steel Istanbul. These two events are held by Tüyap Fair Istanbul, a leading Turkish trade fair organizer and venue operator since 1979, at the Tüyap Fair Convention and Congress Center. From 2025 on, wire and Tube Eurasia will be organized as independent trade fairs at two-year intervals.

By way of this cooperation Tüyap and Messe Düsseldorf strengthen their concentrated expertise in the metal fairs segment. “The expansion of our metal trade fair portfolio towards Turkey is important and necessary to ensure continued growth in the market and to match our exhibitors’ changed needs,” said Daniel Ryfisch, director of Messe Düsseldorf’s wire, Tube and Flow Technologies portfolio. More information will soon be accessible at www.wire-eurasia.com.

Messe Düsseldorf also announced that, for the first time, early-bird discounts will be offered to exhibitors at wire Düsseldorf, to be held April 15-19, 2024. The discount will be available for wire 2024 at www.wire.de/1330 (German link) and www.wire.de/2330 (English link). wire 2022 saw 1,822 exhibitors from 50 countries presented on around 93,000 sq m for the combined wire and tube events.