Earlier this year, Adani Group, one of India’s largest and fastest-growing cement manufacturers, announced plans to enter the wires and cables industry through a newly formed joint venture.

On March 19, 2025, Adani Enterprises, via its wholly owned subsidiary Kutch Copper Limited, finalized the incorporation of Praneetha Ecocables Limited in partnership with Praneetha Ventures Private Limited. The joint venture will focus on the manufacturing,

marketing, and distribution of metal products, cables and wires, marking a significant diversification for the conglomerate.

A company statement said that the initiative is part of Adani’s broader strategy to strengthen its presence across the infrastructure and construction value chain. By leveraging the group’s extensive experience in large-scale manufacturing and its ongoing investment in India’s largest greenfield copper refinery in Gujarat, Adani aims to secure reliable raw material supply and competitive pricing for its cable business. The company expects this vertical integration to provide a unique advantage as it enters a market that has seen a compound annual growth rate of over 13% in recent years.

The new venture will target key sectors such as residential, commercial, infrastructure and industrial applications, reflecting the rising demand for high-quality cables and wires driven by India’s urbanization, smart city projects, and renewable energy expansion.

Adani Group’s leadership emphasized that this entry aligns with its long-term vision to be a leading provider of integrated solutions for India’s rapidly growing construction and infrastructure sectors. The company’s board has approved the plan, signaling its intention to diversify its portfolio and capitalize on synergies with its existing copper and infrastructure businesses.