Wire Journal International is pleased to announce that Anna Bzowski has returned to WAI in a new role: director of international sales & business development. She joins Shannon Timme, director of sales, as the other half of the two-person department.

Bzowski is well known to the industry as she worked in the sales department for 17 years, including 15 years as sales manager. She returned in May to assist WAI in the production of Interwire. “We were pleased that she was able and willing to assist with the significant activities associated with the successful production of the show,” said Steve Fetteroll, WAI’s executive director. “We were even happier, when she agreed to rejoin in this full-time capacity.”

The sales team will be responsible for customers along geographic lines, with Timme being the point person for U.S. based customers, and Bzowski responsible for companies with headquarters outside of the U.S.

“I’m pleased to be back because I have always enjoyed interacting with customers in our industry,” Bzowski said. “Understanding their needs and challenges allows me to introduce, develop, and implement partnership-based solutions that support their business objectives.”

As a dual citizen (Polish/American), Bzowski said that she enjoys exploring different cultures and finding ways to promote mindful communication and professional business exchange. “I’m hopeful our in-person and real engagement driven events will attract more clients from all over the world and our advertising channels will continue to support marketing efforts and branding opportunities for domestic and international clients.”

Aside from WAI’s Interwire and Wire Expo trade shows, Bzowski has marketed International Technical Conferences, golf tournaments, webinars, educational and networking events. From 2010-2017, she also served as the membership liaison for the Association’s New England Chapter, which saw much growth during that period. She holds a degree in teaching from Jagiellonian University in Poland, and attended the University of New Haven.